We are materialising art into fashion. It is no easy job. It is a lengthy process in terms of pre production (creative process), production (manual process) and distribution (packaging and posting). Thus we are creating only 400 pieces per design for every collection. This will ensure that no product is rushed or neglected and is perfectly constructed. The scarcity also provides an added value of course.
Why are we incorporating art into our collections? Like all art, we are encouraging you to find what the meaning is to you. This collection challenges you to look closer and interpret every detail. Be inspired by the colours, language and stitching, think about how the designs relate to you, let this exploration evoke emotions. Find motivation, inspiration or even your story within the design. After understanding how it connects to you, share that story with others by wearing it. Spark a meaningful conversation and tell them your interpretation. You’ll find that no two people have the same mindset. This is your invitation to unite and understand those around you and yourselves.
Genesis is more than just our beginning, it is yours.
Think beyond. Look closer.